| Author | Vieira, Rodrigo Drumond | |
| Author | Amantes, Amanda | |
| Author | Nascimento, Silvania Sousa do | |
| Author | Schall, Virgínia Torres | |
| Access date | 2014-12-10T10:37:54Z | pt_BR |
| Access date | 2016-08-11T17:40:47Z | |
| Available date | 2014-12-10T10:37:54Z | pt_BR |
| Available date | 2016-08-11T17:40:47Z | |
| Document date | 2013 | |
| Citation | VIEIRA, Rodrigo Drumond et al. Construction and analysis of a questionnaire regarding the dengue campaigns aired on television in Brazil: results and future directions. Dengue Bulletin, v. 37, p. 192-202. 2013. | pt_BR |
| ISSN | 1020-895X | pt_BR |
| URI | https://www.arca.fiocruz.br/handle/icict/15245 | |
| Language | eng | pt_BR |
| Rights | open access | pt_BR |
| Title | Construction and analysis of a questionnaire regarding the dengue campaigns aired on television in Brazil: results and future directions | pt_BR |
| Type | Article | pt_BR |
| Abstract | This paper presents the construction and analysis of a large bank of items (573 items) for evaluation of short television films generated to stimulate dengue control and prevention, aired in Brazil during 2010 and 2011. Qualitative and quantitative analysis were conducted by reorganization of attributes, indicators and items, and statistical tests were carried out using SSPS software. From this analysis, a shorter questionnaire was constructed for an analysis of short films about dengue control. This questionnaire was administered to 684 students of different regions in Brazil who watched one short film on dengue prevention in 2012. The results show that the questionnaire was a good instrument to evaluate three attributes (“quality”, “informative capacity” and “level of comprehensiveness”). For these attributes, there was a high level of agreement on endorsement. For the attribute “change of attitudes”, there was no agreement toward Indorsement. Also, identification of the change of attitudes had lowest standardized mean, suggesting that this was the least identified attribute in the film analysed. It was concluded that the film was not appropriate to
strongly mobilize the participants in relation to the described attributes. Thus, this study suggests the need to reconsider the films about dengue control that are aired, in the Brazilian context. | pt_BR |
| Affilliation | Universidade Federal Fluminense. Faculdade de Educação. Niterói, RJ, Brasil. | pt_BR |
| Affilliation | Universidade Federal da Bahia. Faculdade de Educação. Salvador, BA, Brasil. | pt_BR |
| Affilliation | Universidade Federal de Minas Gerais. Faculdade de Educação. Belo Horizonte, MG, Brasil. | pt_BR |
| Affilliation | Fundação Oswaldo Cruz. Centro de Pesquisas Rene Rachou. Belo Horizonte, MG, Brasil. | pt_BR |
| Subject | Brazil | pt_BR |
| Subject | Dengue film | pt_BR |
| Subject | Qualitative and quantitative assessment | pt_BR |
