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https://www.arca.fiocruz.br/handle/icict/44375
INTERACTIVE ARTICLES: A CASE STUDY IN THE CIÊNCIA HOJE MAGAZINE
Affilliation
Almirante Paulo Moreira Institute of Marine Studies. Arraial do Cabo, RJ, Brasil.
Fundação Oswaldo Cruz. Casa de Oswaldo Cruz. Rio de Janeiro, RJ, Brasil.
Fundação Oswaldo Cruz. Casa de Oswaldo Cruz. Rio de Janeiro, RJ, Brasil.
Abstract
This paper analyzes a new initiative in Brazil’s Ciência Hoje magazine, called ‘Interactive Articles’, aimed at understanding how stakeholders relate to interactivity when writing a science communication article. We investigated participation in two platforms (magazine website and Facebook page) and interviewed the authors concerning the tool’s impact on their articles. Comments were examined using intensity analysis and content analysis, while interviews were analyzed with the collective subject discourse method. The study concluded that the novel initiative presented positive results in terms of interactivity and was regarded as public engagement and contextual model of science communication from the interviewed authors.
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