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PARTICIPANTS RECRUITMENT IN ELSA BRASIL (BRAZILIAN LONGITUDINAL STUDY FOR ADULT HEALTH)
Methods
Cohort Studies
Longitudinal Studies
Research subject recruitment
Communication strategies
Author
Affilliation
Abstract
OBJECTIVE: To present the recruitment and communication strategies of the
ELSA-Brasil (Estudo Longitudinal de Saúde do Adulto – Brazilian Longitudinal
Study for Adult Health)
METHODS: The strategies were directed at dissemination, institutionalization
and recruitment. The communication actions intended to promote the
strengthening of a positive institutional image for the study, knowledge
management and an effective dialogue with its target audience. An offi cial
website was created in order to communicate with different audiences, to
disseminate scientifi c knowledge, and to contribute to consolidate the image
of the study within society.
RESULTS: We recruited 16,435 men and women, active employees and retirees
of six public institutions of education and research, to constitute the cohort of
15,105 participants. The recruitment goals were fully achieved in the six centers,
with a slight predominance of women and of younger adults, and slightly fewer
employees with lower level of schooling.
CONCLUSIONS: The strategies used were adequate and essential to the
successful inclusion and participation of the employees.
Keywords
Multicenter Studies as TopicMethods
Cohort Studies
Longitudinal Studies
Research subject recruitment
Communication strategies
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